How to Handle Objections and Close More Deals in Sales


Sales is a crucial aspect of any business, and it’s essential to know how to handle objections and close more deals. Objections are common in sales, but with the right approach, you can overcome them and convert leads into customers. In this blog post, we will discuss some effective techniques for handling difficult objections and closing more deals in sales.

Common Objections in Sales:

1. Price objection – This is one of the most common objections in sales where the customer thinks your product or service is too expensive. To overcome this objection, you need to understand their budget constraints and offer alternative solutions that meet their needs without breaking the bank.

2. Quality objection – Some customers may doubt the quality of your products or services. You should address their concerns by highlighting the benefits of using your brand and providing evidence to support your claims.

3. Time constraint objection – Customers may not have enough time to invest in your product or service. To overcome this objection, you need to demonstrate how your offering can save them time and increase efficiency.

Handling Difficult Objections:

Overcoming objections requires active listening, empathy, and persuasion skills. Here are some tips on how to handle difficult objections:

1. Acknowledge the objection – Start by acknowledging the concern raised by the customer. This shows that you hear what they are saying and understand their perspective.

2. Address the root cause – Dig deeper to identify the underlying reason behind the objection. Once you understand the real issue, you can provide an appropriate solution.

3. Provide evidence – Use data, case studies, or testimonials to back up your claims. This helps build trust and credibility with the customer.

4. Offer alternatives – If the customer has valid reasons for rejecting your product or service, offer alternative solutions that meet their needs.

5. Ask open-ended questions – Instead of asking yes/no questions, ask open-ended questions that encourage the customer to elaborate on their concerns. This allows you to gather more information and tailor your response accordingly.

Overcoming Price Objections:

Price is often a deal breaker for many customers, but there are ways to overcome price objections:

1. Highlight value – Focus on the value proposition of your product or service rather than just the price. Explain how your offering solves specific problems or meets unique needs of the customer.

2. Offer payment plans – Consider offering flexible payment options such as installments or discounts for bulk purchases. This makes your product or service more affordable and accessible to the customer.

3. Demonstrate cost savings – Show the customer how your offering will ultimately save them money in the long run. For example, if your product reduces maintenance costs or increases efficiency, emphasize these benefits.

Closing Techniques That Work:

There are several closing techniques that work well in sales, including:

1. The assumptive close – This involves assuming the sale and asking the customer when they want the product delivered or installed. By making an assumption, you show confidence in your product and make it easier for the customer to say “yes”.

2. The bridge question technique – This involves asking a series of questions that lead the customer to the conclusion that they need your product or service. By guiding the conversation, you can steer the customer towards a positive decision.

3. The trial close – This involves testing the waters and getting feedback from the customer before moving forward with the sale. For example, you could ask if they like a particular feature of your product and use their response to gauge interest.


In summary, handling objections and closing more deals in sales require active listening, empathy, and persuasive communication skills. By understanding common objections, knowing how to handle difficult ones, and utilizing effective closing techniques, you can improve your sales performance and drive revenue growth for your organization.

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